Marketplaces have dedicated brand-protection programs, and they work far better for brands that use them properly: Amazon Brand Registry, eBay VeRO, Walmart Brand Portal, AliExpress IPP, Etsy's reporting portal and TikTok Shop's IP tools each have their own enrollment, evidence and escalation rules.
We help you enroll where needed, document the counterfeit with test purchases and comparisons, file through the correct program and track each listing and seller. Where a listing hijacks your own product page, we address the offer, not just the seller.
Common infringement scenarios
- Third-party sellers attaching inferior goods to your listing
- Lookalike products using your brand name, packaging or images
- Unauthorized resellers of restricted or expired stock
- Cross-border listings on AliExpress and similar platforms
- TikTok Shop and social-commerce copies
What we need from you
- Trademark registrations and, where available, design or utility patents
- Brand Registry or other program enrollment details, or the information to enroll
- Links to each listing and seller
- Test-purchase orders and photographs where possible
How the case is handled
- 1Program checkEnrollment status in each marketplace program and what each requires.
- 2Test purchase and comparisonWhere appropriate, a documented purchase with photographs against a genuine item.
- 3Report filingThrough the marketplace's IP program with order IDs, registrations and comparisons.
- 4Seller trackingRepeat sellers, related storefronts and relisting monitored on the tracker.
What this service does not guarantee
- That a marketplace will remove a listing or suspend a seller
- Removal of genuine goods sold by unauthorized resellers, which marketplaces often permit
- Recovery of lost sales
Frequently asked questions
Do I need Brand Registry to report on Amazon?
No, but reports from enrolled brands are processed through better tooling and usually faster. We recommend enrolling as a first step whenever a brand has a registered or pending trademark.
Is a test purchase always necessary?
Not always. Clear use of your images and marks can be enough. For claims that goods are counterfeit rather than merely infringing, physical evidence from a test buy is frequently decisive.