Guides
How the law and the platforms actually work, in plain language, with what to do next. Each guide carries its last-review date. Nothing here is legal advice.
Google reviews & review removal
Removing fake and policy-violating reviews, responding to the rest, and recovering ratings.
Google Review Policies: What Google Will and Won't Remove
A plain-English breakdown of Google review policies: the prohibited content Google removes, the honest reviews it keeps, and how to match a report to the rule.
9 min readGoogle reviews & review removalHow to Remove Fake Google Reviews From Your Business Profile
Learn how to remove fake Google reviews from your Business Profile: which reviews Google actually removes, how to report them, and what to do if they stay.
9 min readOnline reputation management
Search results, news articles, defamation, personal information and crisis response.
How to Remove Negative Search Results About Your Business
Learn how to remove negative search results about your business: which pages Google will delist, how to get content removed at the source, and what to outrank.
9 min readOnline reputation managementSuppressing Negative Search Results: An Honest SEO Strategy
A realistic guide to suppressing negative search results with SEO: which assets rank for a name, how to build them, how long it takes and what does not work.
9 min readOnline reputation managementWhat Is Online Reputation Management and How Does It Work?
Online reputation management explained plainly: what it covers, what can actually be removed, what must be outranked, and how to build a plan that holds up.
9 min readBrand protection
Counterfeits, copycat stores, impersonation, domains and marketplace enforcement.
Brand Protection Strategy for E-Commerce Sellers
A practical brand protection strategy for e-commerce sellers: which rights to register, which portals to enroll in, how to monitor, and how to prioritize takedowns.
9 min readBrand protectionWhat Is Brand Protection? A Complete Guide for Online Brands
Brand protection explained for online brands: what it covers, the legal tools behind it, how takedowns actually work, and how to build a program that pays for itself.
9 min readTrademark law
Registration, infringement, enforcement and the tests behind trademark disputes.
Copyright vs Trademark: Which One Protects Your Content?
Copyright and trademark protect different things and are enforced in different ways. Learn which right covers your logo, photos, product names and copy.
9 min readTrademark lawHow to Register a Trademark in the US: USPTO Guide
A practical walkthrough of US trademark registration: clearance searches, filing bases, USPTO fees, office actions, publication and keeping your registration alive.
10 min readCopyright & DMCA
How takedowns work, counter-notices, fair use, registration and damages.
How to Write a DMCA Takedown Notice: Required Elements Explained
A practical guide to writing a DMCA takedown notice that platforms accept, covering every required element, a copy-ready template and common mistakes.
9 min readCopyright & DMCAWhat Is a DMCA Takedown Notice and How Does It Work?
Learn what a DMCA takedown notice is, how the Section 512 process works, who must comply, and how to use it to remove stolen content fast.
9 min readPlatform how-tos
Step-by-step reporting on Google, Meta, TikTok, YouTube, Telegram and more.
How to Remove Copyrighted Content from Google Search Results
Learn how to remove copyrighted content from Google Search results using Google's DMCA form, what gets delisted, how long it takes, and what to do when the host ignores you.
9 min readPlatform how-tosHow to Remove Stolen Content from Facebook and Instagram
A practical guide to removing stolen content from Facebook and Instagram: Meta's copyright and trademark forms, Rights Manager, impersonation reports and what to do when reports are rejected.
9 min read