Illustrative scenario, not a real client
A counterfeit seller attaching to a brand's Amazon listing
A third-party seller won the Buy Box on the brand's own listing with a product that failed within days, generating one-star reviews on the brand's page.
- Industry
- Consumer electronics accessories
- Platforms
- Amazon
- Infringement type
- Counterfeit goods, trademark infringement.
The problem
Returns and negative reviews spiked. Test purchases showed packaging and build quality that did not match the genuine product.
Evidence collected
- Test-purchase order IDs and photographs comparing genuine and received items
- Trademark registration details
- Brand Registry enrollment
- Screenshots of the seller's offer and storefront
Actions taken
- Counterfeit report through Amazon Brand Registry's Report a Violation tool, referencing the test-buy order IDs
- Trademark report for the storefront's use of the brand name
- Review of other listings by the same seller for related infringements
Outcome
In this scenario Amazon acted on the offer after the report. Where a brand is not enrolled in Brand Registry, reports typically take longer and require more documentation; test-buy evidence is often the deciding factor.
Lessons learned
- Enroll in Brand Registry before you need it
- A documented test purchase is strong evidence
- Monitor the listing for new offers after the first removal